common networking mistakes and how to avoid them

6 Common Mistakes To Avoid When Networking On Social Media

Common networking mistakes on social media and how to avoid them.


When it comes to networking, you always want to make sure you do it the right way so that you can grow your business. However, knowing what to do is one thing; knowing what not to do is something else entirely. You might think you’re doing everything needed, but if you find that you are not making the connections you expected, then perhaps you have fallen into some of the most common networking traps without even realizing it.


networking mistakes


Here are some common networking mistakes and how you can avoid making them:


1. Not Getting Help

Many people have a hard time asking others for help. Networking is all about making connections & establishing relationships.

For virtual assistants, it’s important to connect with other VA’s as well as your ideal clients. If you have a question relating to a specific task or client you can reach out to a fellow VA and ask.

People won’t know what you need unless you ask.  Use any of the social media networks you are on and ask a question in a post or in a Facebook or LinkedIn group that you are in.

You need to be connected to the right people so make sure you send invites to connect, add them to your network, friend request them or follow them.  This helps with getting the word out about you also & the more people you are connected with the better for your business.


2. Not Maintaining Your Relationships

It’s very easy to fall out of touch with people. Maintaining contact with your current network and all of the people in it is going to help you grow.

Follow up with people – your mentors, peers, clients & ideal clients and other contacts – on a regular basis to see how they are doing. Keep them up to date with your business development as well. Tell them about a new product or service that you are launching. Remember, don’t just make it all about you; you will want them to know what you are up to while also finding out what they’ve been up to.


3. Not Taking Advantage of Social Media

We live in a day and time where networking is really everything we do every single day. Social media has made it easy to be connected to many different people throughout the world, and if you are not using this then you are missing out on a great opportunity.

Start using LinkedIn to make professional connections. This isn’t the only social media platform you should be using, but it’s a great place to start and a way to get your name out there.


We think you also enjoy this article: “How to use LinkedIn to attract your ideal client”


4. Not Making In-Person Connections

Yes, we are in a day and age where social media is super-important to networking, but that doesnít mean you have to stop meeting people in person. In person, connections are just as important as online connections.

If your online connection is not local to you, then you can use different tools like Skype, Zoom, Whatsapp or Facebook Calling which are at your fingertips, to make the world a much smaller place and meet up with people on the other side of it.  Video calling is a preferred way to connect with people around the world. It’s much more personal than emailing or messaging and it helps to establish a genuine connection between people.


5. Not Being Grateful

Gratitude goes a long way. When someone helps you in whatever way, being grateful will go a long way.

So many times I answer questions, share resources and spend time-solving problems for people online.  Some say thank you and others don’t.

After having a conversation with someone in person or online, send them a quick thank you note and thank them for their time. It’s a small thing, but letting people know they are appreciated will go a long way and encourage them to want to help you again.


Also read: “How to protect you & your business against plagiarism”


6. Not Reciprocating

When someone helps you out and makes a positive connection for you, then you should reciprocate the gesture in some way. You can’t just connect with people to ask for help, you need give a little to get a whole lot more.

Remember as the old saying goes: “You scratch my back, I scratch yours”.


If you can avoid making these common mistakes, then you should be able to create a large and successful network for your virtual assistant business.


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2 thoughts on “6 Common Mistakes To Avoid When Networking On Social Media”

  1. Avatar

    What a helpful post. Thank you, Janine and Co. I have been doing most of my posting on Facebook and then Instagram. But I have just started posting on LinkedIn and have found that more people here read and comment on your posts. Yes, I am not consistent but I am getting there.
    I also have to say a HUGE Thank you to Janine for kinda taking me and everyone under her wing. She sets an example to all of us. Even when she is under the weather she still posts even if from her couch but she does post. Also, she posts early in the morning and she genuinely wants every one of us to succeed. So on behalf of me, a HUGE Thank you from the bottom of my hear. Awesome post.

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